Business Marketing

Marketing experts have also stated how companies are creating more loss than gain just because of the lack of knowledge on ‘incentivized traffic’ and ‘non-incentivized traffic’. If you are a marketer, continue reading on as we cover the definition and provide a variety of case studies on it.

A buyer persona is a fictional representation of your target audience, which is developed based on the market research and captured data you have of your existing consumers. In simpler terms, buyer persona is a generalized representation of your ideal consumers. Interested to know more?

We spend a large amount of time and resources creating marketing campaigns in hopes to generate new leads that eventually become paying consumers. But do you know why we have to? Don’t get stressed up, here are some effective marketing campaigns that every business should try to implement!

Choosing the right marketing strategy is essential in order to obtain that positive ROI. The most common marketing strategies to attract consumers include pay-per-click (PPC) advertising or pay-per-lead (PPL) advertising. Before it gets more confusing, let’s dive into these terms!

There are a total of 2.46 billion global social media users in 2017, and we will be seeing an increase of up to 2.77 billion social media users in 2019. Following, we will be analyzing the top social media marketing tips to avoid disappointing your social media followers!

Marketing campaigns are all around us. Just take a look at your surroundings, we are all flooded with advertising campaigns every day. In this post, we will be taking a closer look at the top 10 marketing campaigns chosen by us!