NCP National Consumer Panel

NCP National Consumer Panel United States Quick Overview

National Consumer Panel (formerly Homescan) is an operational joint venture between the two leading longitudinal consumer insights providers in the US - Nielsen & IRI.

NCP is one of the most interesting market research panels in the world. By using bar code scanner and technology, it provides fun and engaging research to the people. You will hardly feel it is doing surveys.

Note: If you have already signed up as a Homescan panellist, please do not register again.

The National Consumer panel is a panel made up of consumers whose opinions help manufacturers and retailers make decisions on what products to develop or improve and sell in the market.

Reward Types

Cash

E-voucher

Product

NCP National Consumer Panel United States Opportunities Overview

You will be mailed a handheld scanner or granted access to use our APP. Then, you'll use the scanner to scan the barcodes on all products you purchase during any shopping trip you or someone in your household makes.

You'll record some other information like where you shopped and how much you paid.

Lastly, once a week, just transmit all of the shopping data you recorded to NCP.

You also will have the opportunity to take surveys on a variety of topics and earn points for completing them.

You're awarded points for each week you participate on the panel and the longer you participate the higher the point value you receive. You'll also earn entries into a variety of sweepstakes that are held weekly, monthly, and quarterly. The quarterly Grand Prize drawing is worth $20,000!