National Consumer Panel (formerly Homescan) is an operational joint venture between the two leading longitudinal consumer insights providers in the US - Nielsen & IRI.
NCP is one of the most interesting market research panels in the world. By using bar code scanner and technology, it provides fun and engaging research to the people. You will hardly feel it is doing surveys.
Note: If you have already signed up as a Homescan panellist, please do not register again.
The National Consumer panel...
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