Nielsen Beauty Panel (Australia) Reviews

“I found out Nelson Beauty panel through web search and ads.

I have been using the Nielsen Beauty panel for a good 3 months now. I use it every time I am buying any beauty products or wanna know about the latest beauty trend.

It is good at recognizing and understanding internet trends. So far it has been really good. But in the future, if there is anything I will make sure to be aware them.

Nielsen Beauty Panel is the best research program launched by Nielsen a leading market research company.

Date of this experience: 2024-02-27”

“Nielsen Beauty Panel is a research program launched by Nielsen, a leading market research company. This panel focuses on the beauty industry, collecting data from its members to analyze consumer trends, product preferences and shopping behavior in the beauty sector. Panel members typically provide feedback about the beauty of the products they use, creating valuable information for companies and brands in the industry.

I started getting to know the Nielsen Beauty Panel 3 years ago, and regularly use it because I feel comfortable and easy to use. I use it very, very often, even 2-3 times a week. because it is very comfortable to use it.

The most useful aspect of Nielsen Beauty Panel lies in its ability to collect comprehensive consumer insights within the beauty industry. By analyzing the preferences, habits, and feedback of panel members, businesses gain valuable data to make informed decisions. This includes refining product offerings, tailoring marketing strategies, and staying attuned to evolving trends in the beauty market. Essentially, the panel serves as a valuable tool for companies to enhance their understanding of consumer behavior and optimize their approach to meet customer needs.

So far there hasn't been anything I don't like and I still feel very comfortable using the Nielsen Beauty Panel.

If you're interested in staying updated on beauty trends, contributing to market research, and influencing product development in the beauty industry, joining the Nielsen Beauty Panel could be beneficial. It offers a platform for sharing your preferences and experiences with beauty products, potentially shaping future offerings. However, before joining, it's essential to review the terms, understand the commitment, and ensure you're comfortable with the data-sharing aspects of participating in such panels.

Date of this experience: 2023-12-21”

“There aren't many flaws to pick at Nielsen for. I am a member of their other panels, so perhaps I am a little bias. The only difficult stage is waiting to see if you've been accepted. Once successful, they will contact you and continue to occasionally interact with you through emails, calling your phone to check on you when you forget to send them data, annual birthday greetings, etc... It's quite relaxed and casual.
You accumulate points by scanning barcodes from the beauty products you buy with their app and enter quantities, prices, retailers, and sometimes take photos of new/unknown products. Things to scan include cosmetics, skin and haircare, supplements/vitamins, toiletries, etc...
After you have enough points, they will send you a $10 Flexi egiftcard, where you can then choose which retailer you want. Points will restart after redemption.
Of course they're not pressuring you to make these purchases on a weekly basis. For a week where you bought nothing, you just need to let them know by selecting "no purchase" on the app or "vacation" if you're away on holiday.”