As a 1-year old IRI member through PanelPlace, I really enjoy the regular updates IRI Shoppers performs for its application. I feel that it is very effective in the optimizing of the system, which shortens every step in the process! My satisfaction level for the company was enhanced as this approach helps to save time in the busy schedule I have! Also, I have accumulated rewards & recently cashed my points for $300 worth of Visa-cards through this opportunity! Thank you, IRI!